Challenge
The business problem
Much like other competitors in the food manufacturing industry, McCain saw huge opportunity for digital and data in their business. Following a successful digital transformation of their agricultural function, McCain aimed to optimize their manufacturing operations using real-time analytics and AI-driven decision-making. Their strategic direction focused on leveraging technology to increase profitability, improve quality standards, and enhance global production efficiency, with the goal of maintaining both their competitiveness in the market and commitment to sustainability.